Google Ads Case Studies

The best way to learn is by doing. The second best? Case Studies.

-You want to learn to run profitable Google Ads campaigns, and after hours and hours on Youtube tutorials, you are still lost and don’t know what to do.

-You have finally built a Google Ads campaign, put a budget in it, and about to launch it, and suddenly feel the fear of losing money on it and getting no conversions.

-You know Google Ads quite well, but with a limited budget, and a small targeting location, you aren’t confident this new campaign is going to work.

-You see ads from many big name competitors on Google, and feel you are out ranked by them.

These are the exact situations I found myself in, and had to fight my way out through trials and errors. I’ve compiled these 7 case studies from the learned experience, so you don’t have to make the same mistakes again.

Together they cover the above mentioned scenarios, and the approaches I took to overcome the challenges. 

Why is Case Study better than tutorials?

Because of its simple format: 

Problem >Solution >Outcome

Preview:

The 7 Case:

Case #1: Tax Relief Services

Case #2: Local Surface Restoration Service

Case #3: Online Resume Service

Case #4: Experiential Marketing Service

Case #5: Remote Work Consulting Service(FB Ads)

Case #6: Healthcare Consulting Company

Case #7: SaaS Software Business

The Format: 

I break each case into the following sections:

Overview > the back story

This is the backstory of how the project came to be, and what business pain points drove the client to consider Google Ads.

Challenges > the problems

These are specified challenges related to Google Ads. They are the obstacles we have to overcome, to make the campaign a success.

Basically this is the pain point. Oftentimes the client would ask for improvement for their campaign performance. It’s the job of the marketer to figure out the constraints and underlying challenges, and then come up with a game plan. Clients just want results.

Approach >  the solution

These are the tactics that are deployed to solve the above mentioned problems.

This is the thought process and implementation. The approach is based on the understanding of the above challenges, and the knowledge and experience of the marketer.

Outcome > the result

The result generated from implementation of the approach.

Takeaways >  the lessons learned

What I’ve learned from building and running this campaign. These lessons expand our knowledge and indirect experience, and the learnings can be applied to future projects.

The Categories:

B2B:

#2 Local Surface Restoration Service 

#4 Experiential Marketing Service

#7 SaaS Software Business

B2C:

#1 Tax Relief Services

#3 Online Resume Service

#5 Remote Work Consulting Service

#6 Healthcare Consulting Company

#7 SaaS Software Business

Limited budget:

#2 Local Surface Restoration Service 

#3 Online Resume Service

Strong Competition:

#2 Local Surface Restoration Service 

#3 Online Resume Service

Tough Targeting:

#4 Experiential Marketing Service

#5 Remote Work Consulting Service

#7 SaaS Software Business

Heavy Calls:

#1 Tax Relief Services

#6 Healthcare Consulting Company

That's the format you'll see in these case studies. For example:

Yes. Real data with real screenshots is the best way to learn. It beats tutorials any day.

And results speak louder.

Go ahead and get this 7-case study pack, learn the problem solving techniques, and use them as references for your current and future projects.

I wish you many successes with Google Ads.