Google Ads Bundle: Optimization Tips, Case Studies, Checklist

The problem is:

• Google Ads platform is complex
• Keywords are getting too expensive. It may cost $5, $10, or even $20 for a click
• Too many jargons to learn and understand
• Over 100 new features and updates are released each year.
• For a $250 Billion business, this is Google’s #1 money making machine

What if you can:

• Have an experienced person show you how to run the campaigns
• Learn the best practices in less than 7 days, and apply them immediately
• Have access to examples, screenshots so you can follow the steps
• Focus on the 8 real important parts of the campaign, and spend less time on others
• Run campaigns with 100% confidence

Who am I?

For the past 8 years, I spent over 2,000 hours building and managing Google Ads campaigns for my clients. I’ve made many mistakes and learned a ton from them, and now I want to share this with you.

My credentials are:

• Top Rated Plus freelancer on Upwork
• Over 2,128 billable hours working on Google Ads campaigns
• Google Certified Partner
• 8 years of hands-on experience on Google Ads, 
• Built and Managed over 300 campaigns on Google Ads.
• Made over $200K as a freelancer
• 
  

Best Practice Guide

This guide has 8 best practices in sections, including the following:

Section 1 - Search Keywords

Section 2 - Negative Keywords

Section 3 - Responsive Ads

Section 4 - Ad Extensions

Section 5 - Geo Targeting

Section 6 - Conversion

Section 7 - Bidding Strategy

Section 8 - Campaign Management

Case Studies:

Case #1: Tax Relief Services

Case #2: Local Surface Restoration Service

Case #3: Online Resume Service

Case #4: Experiential Marketing Service

Case #5: Remote Work Consulting Service(FB Ads)

Case #6: Healthcare Consulting Company

Case #7: SaaS Software Business

The Format: 

I break each case into the following sections:

Overview > the back story

This is the backstory of how the project came to be, and what business pain points drove the client to consider Google Ads.

Challenges > the problems

These are specified challenges related to Google Ads. They are the obstacles we have to overcome, to make the campaign a success.

Basically this is the pain point. Oftentimes the client would ask for improvement for their campaign performance. It’s the job of the marketer to figure out the constraints and underlying challenges, and then come up with a game plan. Clients just want results.

Approach >  the solution

These are the tactics that are deployed to solve the above mentioned problems.

This is the thought process and implementation. The approach is based on the understanding of the above challenges, and the knowledge and experience of the marketer.

Outcome > the result

The result generated from implementation of the approach.

Takeaways >  the lessons learned

What I’ve learned from building and running this campaign. These lessons expand our knowledge and indirect experience, and the learnings can be applied to future projects.

The Categories:

B2B:

#2 Local Surface Restoration Service 

#4 Experiential Marketing Service

#7 SaaS Software Business

B2C:

#1 Tax Relief Services

#3 Online Resume Service

#5 Remote Work Consulting Service

#6 Healthcare Consulting Company

#7 SaaS Software Business

Limited budget:

#2 Local Surface Restoration Service 

#3 Online Resume Service

Strong Competition:

#2 Local Surface Restoration Service 

#3 Online Resume Service

Tough Targeting:

#4 Experiential Marketing Service

#5 Remote Work Consulting Service

#7 SaaS Software Business

Heavy Calls:

#1 Tax Relief Services

#6 Healthcare Consulting Company

Campaign Launch Checklist

--A Checklist That Gives You Confidence

Build your business on Google’s massive search traffic

What if you can capitalize on Google’s massive search traffic and get customers for your business( or your client’s business if you are a marketer)? 

What if you can build a Google Ads campaign and have the confidence to run it profitably?

Powerful ads, overwhelming ads platform

Don’t you wish you could just click a button and your Google ads would be running automatically and get you customers?  Here is the reality: keywords, ad groups, responsive ads, bids, conversion tracking, ad extensions… No wonder people give up quickly on Google Ads.

Confidence in launching a successful ads campaign

Here is a campaign checklist that gives you the step-by-step process to ensure the campaign you’ve built has all of the right elements to be a successful one.

Why does this work?

It comes from my years of building Google campaigns. I’ve tried many ways and learned from my mistakes and here is the result of my 8 years of experience building over 300 campaigns.

Many of my clients have made 2x, 5x or even 10x money on the Google campaigns I built for them, and this is the checklist that I use for every campaign I’ve built and launched.

Use it to your advantage, and save those thousands of hours I spent on learning the ways to build best campaigns.

A short but powerful list

This is a short list, with all of the major elements for a campaign. Each point has a clear explanation so you can follow the steps easily. 

In fact, it can easily fit into a 4 x 6 flash card, or a sticky note, so you can use it anywhere at any time.